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ðŸ”¸ What is Auroboros?

Auroboros is a visionary fashion house, native to the metaverse by merging science and technology to create physical couture and digital-only ready-to-wear. Founded by Alissa Aulbekova and Paula Sello, Auroboros stands for innovation, sustainability and immersive design.

ðŸ”¸ How did the ‘Auroboros’ name come about?

Our brand name derives from the ancient alchemical symbol of the Ouroboros. The symbol depicts a snake devouring its own tail, representing a continuous cycle of rebirthing and reinvention, a concept which aligns with our ethos. By adding 'AU', ‘AUROBOROS’ is created. This element interlinks the founders' names, whilst also representing the chemical property of gold. The alchemists’ end goal was to turn any material into gold, reflecting the metaphorical driving force behind AUROBOROS.

ðŸ”¸ How does Auroboros Digital Ready-To-Wear work?

Auroboros digital ready-to-wear collection presents a perfect soluti

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